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| Source: jalopnik.com |
After more than 50 years hiatus, a dormant German marque has been resurrected after decades of inoperation. Borgward is finally back in business and set to launch their SUV model, christened the BX7.
Borgward was found in 1929 by Carl F.W. Borgward. As a result of financial problem, the marque was liquidated in 1961. Fast forward to 2015, the founder's grandson, Christian Borgward, announced the revival of the marque and will be financially backed by Foton, a Chinese truck manufacturer.
Now onto the new BX7. The BX7's front fascia is decked out by 16 slats vertical chrome grille with the marque's insignia smack dab at the centre of the grille, LED headlights flanking the upper corner of the grille and the horizontal, narrow lower air intake with fog lights flanking the latter.
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| Source: topspeed.com |
The rear fascia sports a horizontal tail lamp with dual exhaust pipe, one on each side. There is also a roof mounted spoiler awning the rear windshield and of course, the marque's name printed between the tail lamps.
The newly restored marque will offer two drivetrain trims: petrol-powered 2.0L turbocharged four cylinders that churns out 225 hp, mated to a 7 speed dual clutch transmission and all wheel drive. Also, a plug-in hybrid version that churns out 401 hp will follow suit.
Borgward's revival after more than half a decade made this writer wonder; does being defunct after a particular period of time means it is the end of the world for the marque in question? As proven by the likes of Maybach (initially ceased production in December 2012; then revived by Daimler, the parent company, in November 2014 as a sub-brand to the Mercedes S-Class) and TVR (set to launch new models by 2017 with partnership from Gordon Murray and Cosworth), all hope is not lost. Fingers cross for the revival of marques like Pontiac for instance which has been defunct since 2010.
